# 001 WFAG Business Info Card

*The single source of truth for filling out forms.*
*Status: living · v0.4 · 2026-05-04*

> Copy from this doc when filling out Stripe, Mercury, ShipStation, W-9s, vendor portals, insurance applications, etc. Update the card when any field changes — never let downstream systems be the source of truth.

> ## 📎 R5 — Source-of-Truth Discipline (core operating principle)
> *"Always always always source things to a source of truth in this system."* — Shalaco, 2026-05-04
>
> Every value on this card traces to a canonical source listed in the **Sources Index** at the bottom. Inline `[S#]` markers map to that index. If a fact is captured but not yet verified against its canonical source, it carries a `⚠ user-stated` flag. Never let assertion stand in for citation.

---

## Legal Entity

| Field | Value | Src |
|---|---|---|
| **Legal Name** | Wild Futures Advancement Group LLC | S1 |
| **Entity Type** | Limited Liability Company (Single-Member, Member-Managed) | S1 |
| **Federal Tax Classification** | Disregarded Entity (default for single-member LLC) — Schedule C filer until S-Corp election made | S2 |
| **State of Formation** | California | S1 |
| **Registration Date** *(what counterparties want)* | **April 25, 2026** ⚠ user-stated; verify against CA SOS approval letter in NW portal | S3 |
| **Inception / Filing Date** *(internal)* | April 20, 2026 | S1 |
| **CA SOS Entity Number** | ⏳ pending (issued upon Articles approval — pull from Northwest portal) | S1 |
| **EIN (Federal Tax ID)** | ⏳ pending (CP575 letter to be saved here once received) | S1 |
| **Member (legal name — legal forms only)** | Shalaco Sching, 100% ownership · ⚠ do not use on public/press/marketing surfaces | S1 |
| **Member Address** | *(personal address — keep off public-facing forms; use registered agent or business mailing address instead)* | — |

## 🪪 Identity Layers — Veils Upon Veils Upon Veils

Not deception — *veils*. Each layer is a transparent functional skin with a different job. The layering is honest by design: each veil exists for the person behind it, not against the people in front of it.

> *"i'm not trying to deceive anyone. I just do Shalaco McGee to press and publicly and then when It's legal or personal I am shalaco sching the person behind the public personal shalaco mcgee. see. veils upon veils upon veils"*
> — Shalaco, 2026-05-04 [S9]

### The stack (outer ↔ inner)

| Layer | Name | What it is | Goes on |
|---|---|---|---|
| 🐝 **Archetype / character** | **Mr. Bloom** | An *archetype* Shalaco McGee embodies — sometimes in a bee outfit, sometimes not. The character is the patron of the seed line; not the same thing as the seed line itself. | Costume, performance, brand storytelling, character-led campaigns. Distinct from "Mr. Bloom's" the SKU line under WFAG. [S10] |
| 🌸 **Personal channels** | **SFinBloom** *(@sfinbloom IG)* · **@shalaco** *(IG)* · **shalaco.com** | Shalaco's personal accounts, personally operated, used to spread the product and business organically. **Founder-as-channel, not brand-as-channel.** **All four are personal assets, not WFAG company property:** @sfinbloom IG · @shalaco IG · sfinbloom.art · shalaco.com. [S11] [S12] | Personal IG · personal site · personal storytelling that organically surfaces the business. *Brand voice happens here as a side effect of Shalaco talking, not as a corporate exercise.* |
| 🎤 **Public / professional name** | **Shalaco McGee** | The public name. The buffer between the press-facing self and the legal/personal self. *("Like Cher.")* The body Mr. Bloom inhabits. | Press releases · media interviews · partnership announcements · public bios · podcast credits · speaking engagements · bylines · LinkedIn-style surfaces. |
| 🪪 **Legal / private name** | **Shalaco Sching** | The person behind the public personal Shalaco McGee. The human signing legally-binding documents. | Articles · EIN · Operating Agreement · banking · tax docs · government forms · signed contracts where law requires the true legal name. **Never** on press, marketing, or public surfaces. |
| 🏛️ **Mission vessel** | **Wild Futures Advancement Group LLC** | The legal egregore. The entity that holds IP, signs deals, takes tax IDs. Owned by the human (Shalaco Sching). | All entity-level surfaces — every form that asks for "company." |

### How a single moment selects which name

| Moment | Use |
|---|---|
| Sign an LLC contract or banking form | Shalaco Sching + WFAG LLC |
| Issue a press release or do a podcast | Shalaco McGee + WFAG (or "founder of SFinBloom / Mr. Bloom's") |
| Post on @sfinbloom IG (personal account, organic) | Shalaco posting personally; product/business surfaces as part of his life |
| Show up to a trade show in costume | Mr. Bloom (the archetype) |
| Talk to the IRS | Shalaco Sching |
| Talk to a customer | Shalaco (himself), or Mr. Bloom if in character; SFinBloom IG is the channel, not a separate persona |

**Failure mode:** surfacing a name on the wrong veil — e.g., "Shalaco Sching" in a press release, or "Shalaco McGee" on a tax form. Each surface should consciously match its veil.

---

## Registered Agent

| Field | Value | Src |
|---|---|---|
| **Name** | Northwest Registered Agent | S1 |
| **Service Address** | *(Northwest CA office address — pull from your NW portal)* | S4 |
| **Account Login** | SFIB Admin email | S1 |
| **Support** | Alex Sullivan · support@northwestregisteredagent.com · 509-768-2249 | S1 |

## Business Address (use on public filings + counterparty forms)

| Field | Value | Src |
|---|---|---|
| **Mailing Address** | **3150 18th St, Mailbox 103, Suite 205, San Francisco, CA 94110** ⚠ pulled from sole-prop boilerplate; verify still canonical for WFAG | S5 |
| **Phone** | ⏳ Free Northwest business phone — claim from NW account → Business Identity section | S1 |
| **Primary Email (operations)** | ⏳ Email architecture decision parked. Use SFIB Admin email until decided. | S1 |
| **⚠️ Email watchlist** | `suppoer@sfinbloom.art` typo confirmed; user located source. Scrub during every counterparty handoff. | S3 |

## DBAs / Operating Brands (all living under WFAG)

> **All operating brands live under Wild Futures Advancement Group LLC.** WFAG is the legal parent. The brands below are DBAs/operating identities of WFAG, not separate entities. [S14]

*Brand structure per S6. DBA status per S1.*

| Brand | DBA Status | Domain | Notes |
|---|---|---|---|
| **SFinBloom** | ❌ Not yet filed at SF County Clerk | sfinbloom.art *(personally owned, not company asset per Brand Architecture)* | Founder voice / IG / storytelling — *but per S11, @sfinbloom IG is personal, not WFAG. DBA filing under WFAG only if WFAG monetizes the SFinBloom name commercially.* |
| **Mr. Bloom's** | ❌ Not yet filed | *(none yet)* | Craft seed mixes, retail + wholesale (the *product line*; Mr. Bloom *the archetype* is a separate layer per S10) |
| **Plant Native Plants Club** | ❌ Not yet filed | plantnativeplantclub.com | **The brand** — lifestyle brand / apparel / merch [S13] |
| **Plant Native Plants Association** *(working name)* | ❌ Not yet filed | plantnativeplantsalliance.com + plantnativeplantssociety.com (hedges) | **The social group / community** — naming in flux: "Association" is current preference per S13; "Alliance" registered as domain hedge; "Society" registered as second hedge. Lock the canonical name before DBA filing. |

## 🤝 Contractor Architecture (one contract, all DBAs)

**Rule:** Contractors contract with **Wild Futures Advancement Group LLC** — not with a specific DBA. WFAG can deploy a contractor's services across any of its operating brands (Mr. Bloom's · Plant Native Plants Club · Plant Native Plants Association · SFinBloom-related activities the company commissions). [S15]

### What this means in practice

| Surface | Implication |
|---|---|
| **Contractor agreement counterparty** | "Wild Futures Advancement Group LLC" — full stop. **Not** "WFAG DBA SFinBloom" or any single-DBA framing. |
| **Scope language** | Must permit WFAG to assign the contractor to work touching any of the operating brands without amendment. Sample frame: *"Contractor's services may be assigned to any of WFAG's operating brands or DBAs at WFAG's direction, including but not limited to Mr. Bloom's, Plant Native Plants Club, Plant Native Plants Association, and SFinBloom-related activities."* (Final wording → business attorney.) |
| **Payments** | Issued by WFAG, from the WFAG Mercury account, against the WFAG EIN on 1099 reporting. |
| **W-9** | Contractor provides their W-9 to WFAG. WFAG holds one W-9 per contractor regardless of which brand they touch. |
| **NDA / IP assignment** | Assigns to WFAG (as the holder of all brand IP). |
| **Confidentiality scope** | Covers all WFAG operating brands. |

### Existing agreements to re-frame

| Contractor | Current framing (Notion) | Action |
|---|---|---|
| **Ian Saunders** | Signed 04/09/26 as "Wild Future Advancement Group DBA SFinBloom" | Amend or supersede with WFAG-as-counterparty (drop the DBA-specific framing). Confirm successor language already covers the swap. |
| **CJ / Maraan Media** | Agreement on file with successor language; transfers to WFAG | Confirm WFAG-as-counterparty is the active framing post-formation. |
| **J7 Bookkeeping (Jade)** | Engagement letter — confirm scope | Add WFAG; confirm engagement is WFAG-not-SFinBloom. |
| **SFinBloom Consultant Agreement Boilerplate v2** | Names "Shalaco Sching as a sole proprietor doing business as SFinBloom" | Update to WFAG LLC as counterparty for any new agreements. |

### Why this matters

- **Single signature surface** → onboarding new contractors doesn't multiply paperwork by # of brands they'll touch.
- **Brand portability** → moving a contractor from Mr. Bloom's work to PNP Club work doesn't require a new agreement.
- **IP captured at parent** → all work product flows to WFAG, not to a DBA, simplifying assignment chains.
- **Tax / 1099 cleanliness** → one EIN issues all contractor 1099s; matches Mercury account issuance.

---

## Business Purpose

**Long form (Articles of Organization):** [S1]
> To foster the advancement of wild futures through efforts including providing the single simplest source of native wildflower seeds.

**Short form (EIN application / vendor forms):** [S1]
> Biodiversity products and education

## NAICS / Industry Codes

*(Confirm with CPA — these are working candidates based on activity)*

| Code | Description | Use case |
|---|---|---|
| **454110** | Electronic Shopping & Mail-Order Houses | **Primary** per Mercury setup notes |
| **453998** | All Other Misc. Store Retailers | **Secondary** for seeds per Mercury setup notes |
| **444240** | Nursery, Garden Center & Farm Supply Retailers | Alternate if nursery framing dominates |
| **115112** | Soil Preparation, Planting, & Cultivating | If landscape installation services count toward revenue |
| **711510** | Independent Artists, Writers & Performers | For SFinBloom personal-brand portion (probably not WFAG) |

**Industry framing for forms:** Retail (DTC e-commerce), not Wholesale. [S7]

**Company description (short, ready-paste):** [S7]
> SFinBloom is a direct-to-consumer brand selling native wildflower seed shakers, regional seed mixes, and original botanical apparel and merchandise. We use social media and lifestyle branding to inspire first-time gardeners and turn ecological anxiety into action through native planting.

## Domains (held by Shalaco at Namecheap, Order #200409896 + #200411786) [S8]

| Domain | Renewal | Use |
|---|---|---|
| wildfuturesadvancementgroup.com | ~04/21/2027 | WFAG primary |
| wildfuturesadvancement.com | ~04/21/2027 | WFAG variant |
| wildfag.com | ~04/21/2027 | WFAG short |
| plantnativeplantclub.com | ~04/21/2027 | PNPC brand |
| plantnativeplantsalliance.com | ~04/21/2027 | Alliance brand |
| plantnativeplantssociety.com | ~04/21/2027 | Alliance hedge |

> **Action:** Once WFAG is formed, transfer domain registrant's "Organization" field to "Wild Futures Advancement Group LLC" on each domain at Namecheap. Keep Shalaco as account holder.

## Social Media — Personal vs. WFAG Asset Split

| Account | Owner | Platform | Status |
|---|---|---|---|
| **@sfinbloom** | 🪪 Shalaco (personal) | Instagram | Active — organic founder channel [S11] |
| **@shalaco** | 🪪 Shalaco (personal) | Instagram | Active — personal [S12] |
| **sfinbloom.art** | 🪪 Shalaco (personal) | Web | Active — personal domain [S6] |
| **shalaco.com** | 🪪 Shalaco (personal) | Web | Active — personal [S12] |
| **WFAG umbrella business handle** | 🏛️ WFAG | TBD all platforms | ❌ Not yet established |
| **Mr. Bloom's** | 🏛️ WFAG (DBA) | TBD all platforms | ❌ Not yet established — claim ASAP |
| **Plant Native Plants Club** *(brand)* | 🏛️ WFAG (DBA) | TBD all platforms | ❌ Not yet established — claim ASAP |
| **Plant Native Plants Association** *(social group, naming in flux)* | 🏛️ WFAG (DBA) | TBD all platforms | ❌ Not yet established — also claim Alliance + Society variants as hedge until canonical name locks |

**Action — establish business social presence under WFAG:**
1. Decide architecture: single WFAG umbrella account vs. per-brand handles (or both — umbrella + per-brand). Match the brand architecture in S6.
2. Claim handles across the platforms most material to native-plant audience (priority order: **Instagram → Pinterest → TikTok → YouTube → Threads/Bluesky → X**).
3. Pre-claim parallel handles on inactive platforms to prevent squatting (cost = creating accounts; reward = controlling the surface).
4. Email architecture decision (parked) needs to land before account creation, since each platform needs an email tied to it.
5. Once established, update `030 Migration Changelog.md` with each handle / platform / claim date.

> **Why this matters:** the personal channels can't carry the business forever (and shouldn't, for tax/asset/liability cleanliness). Customer-facing brand channels need to live under WFAG so the IP, audience, and DMs are company assets — not personal ones that can't be transferred or sold later. The personal channels keep doing what they do; WFAG channels run alongside.

---

## Banking & Payments

| System | Status | Account ID | Notes |
|---|---|---|---|
| **Mercury** | ⏳ Application pending (blocked on EIN + signed OA) | TBD | Will become primary operating account |
| **Stripe** | ⏳ Currently piped to "sffire" account; needs entity update + payout repipe | TBD | See `040 Stripe Repipe Plan.md` (to spawn) |

## Tax Accounts

| Account | Status | ID |
|---|---|---|
| **CDTFA Seller's Permit** | ❌ Not registered under WFAG | TBD |
| **CA FTB (Franchise Tax)** | ⏳ Auto-registered upon SOS filing | Look up via FTB portal post-EIN |
| **SF Business Registration** | ❌ Not registered under WFAG | TBD |
| **CDFA Seed Sales Auth** | ⚠️ Triggered status pending mix audit | TBD |

## Standard Form Fill-Outs

When a vendor / counterparty form asks for typical fields, paste these:

```
Legal Name: Wild Futures Advancement Group LLC
DBA (if applicable): SFinBloom  [or Mr. Bloom's, etc. — match to brand]
Entity Type: Single-Member LLC
Tax Classification: Disregarded Entity
EIN: [pending — fill after CP575]
State of Formation: California
Date of Formation: 04/25/2026  [registration date — use this on forms]
Business Address: 3150 18th St, Mailbox 103, Suite 205, San Francisco, CA 94110
Phone: [NW free phone — confirm in NW portal]
Member / Owner: Shalaco Sching, 100%
NAICS: 454110 (Electronic Shopping & Mail-Order) — primary
NAICS alt: 453998 (Misc Retailers, seeds) — secondary
Industry: Retail (DTC e-commerce)
```

## Document Vault

Where the canonical PDFs/files live:

| Document | Location |
|---|---|
| Articles of Organization (filed copy) | ⏳ Northwest portal → Documents (pull when approved) |
| Statement of Information (LLC-12) | ⏳ Northwest portal → Documents (filed 04/25/26) |
| EIN CP575 letter | ⏳ IRS letter via Northwest (download immediately when received) |
| Operating Agreement (signed) | ⏳ Sign + save here when complete |
| CDTFA Seller's Permit | ❌ Save here when issued |
| SF Business Registration Certificate | ❌ Save here when issued |
| Each DBA Fictitious Business Name Statement | ❌ Save here per brand when filed |

---

## Update Discipline

When any field on this card changes:
1. Update the value here.
2. Update the corresponding source in the index below if the source itself changed.
3. Add a row to `030 Migration Changelog.md` noting what changed and where it propagates.
4. Update each downstream system (Stripe, Mercury, ShipStation, vendor portals, etc.) — track those updates in the changelog as separate rows.

---

## Sources Index

Every value above traces to one of these. Format follows R5 (`[Source: X | Date: MM/DD/YY]`).

| Ref | Source of Truth | Captured |
|---|---|---|
| **S1** | Notion → 2026 Master Control → Documents → 🏛️ WFAG LLC Formation — Tracker · [`349d0a3b53838140865ffabf9587d292`](https://www.notion.so/349d0a3b53838140865ffabf9587d292) | 04/28/26 |
| **S2** | IRS default rule for single-member LLCs (Treas. Reg. §301.7701-3); Schedule C unless §2553 election filed | general rule |
| **S3** | Shalaco message in current session — *user-stated, not yet verified against canonical paperwork (CA SOS approval letter via NW portal)* | 05/04/26 |
| **S4** | Northwest Registered Agent portal — Documents tab → Articles of Org public filing (lists NW's CA service address) | pending pull |
| **S5** | Notion → SFinBloom Consultant Agreement Boilerplate v2 · [`33dd0a3b5383817f9e38c7cdb23f9fe3`](https://www.notion.so/33dd0a3b5383817f9e38c7cdb23f9fe3) — listed as sole-prop address; verify still canonical for WFAG | 04/09/26 |
| **S6** | Notion → 2026 Master Control → Founders Master Control Annex → 🧠 Brand Architecture — Working Notes · [`349d0a3b5383816cbd61f4eeb64e4873`](https://www.notion.so/349d0a3b5383816cbd61f4eeb64e4873) | 04/21/26 |
| **S7** | Notion → 2026 Master Control → 🏦 Mercury Bank Application — EIN & Setup Notes · [`344d0a3b538381a7bfd1c63fb38a138e`](https://www.notion.so/344d0a3b538381a7bfd1c63fb38a138e) — "Industry Pick" + "Company Description (draft)" sections | 04/16/26 |
| **S8** | Namecheap account (login: shalaco) — Orders #200409896 ($45.92, 04/21/26) and #200411786 ($22.96, 04/21/26); also recorded in S1 under "Completed → Domains secured" | 04/21/26 |
| **S9** | Shalaco messages in current session — *"in the news and publicly i go by Shalaco McGee for privacy and security reasons and concerns. as sort of a layer between my public self and private or business entity self... like Cher or whatever."* + *"i'm not trying to deceive anyone... veils upon veils upon veils."* — captures the layered identity structure as honest layering, not concealment | 05/04/26 |
| **S10** | Shalaco message in current session — *"Mr. Bloom is Shalaco McGee's architype that can manifest in a bee outfit or no"* — establishes Mr. Bloom as character/archetype layer, distinct from the "Mr. Bloom's" product line | 05/04/26 |
| **S11** | Shalaco message in current session — *"SFinBloom is my personal @ for my insta's that I spread organically and personally my product and business"* — establishes @sfinbloom as Shalaco's personal IG handle and personal channel, not a corporate brand asset; reinforces sfinbloom.art / @sfinbloom IG as personal property, not WFAG assets | 05/04/26 |
| **S12** | Shalaco message in current session — *"we need to establish a business social media account. that is my personal as is @shalaco and Shalaco.com"* — establishes that @shalaco (IG) and shalaco.com are personal Shalaco assets (not WFAG); names the action item to stand up dedicated WFAG/brand business social accounts | 05/04/26 |
| **S13** | Shalaco message in current session — *"there is Plant Native Plant Club the brand and Plant Native Plant Association the social group or association in my mind"* — establishes the brand-vs-association split: **PNP Club = brand (apparel/lifestyle)**, **PNP Association = social group/community (working name)**. Naming for the community arm is in flux; "Association" is current preference, "Alliance" + "Society" registered as domain hedges | 05/04/26 |
| **S14** | Shalaco message in current session — *"all living under wild fag"* — confirms WFAG LLC as the single legal parent for every operating brand (Mr. Bloom's · PNP Club · PNP Association · SFinBloom-side commercial activity); brands are DBAs of WFAG, not separate entities | 05/04/26 |
| **S15** | Shalaco message in current session — *"contractors contract with wild fag and can operate in any dba"* — establishes the one-contract-many-DBAs contractor architecture: contractors sign with WFAG (not a specific DBA); WFAG may deploy them across any of its operating brands without amendment | 05/04/26 |
| **S16** | This card; appended to `030 Migration Changelog.md` as items move | living |

### Sources to add as they materialize
- **S17** — IRS CP575 (EIN confirmation letter) — will become canonical for EIN once received
- **S18** — CA SOS Articles of Organization approval letter — will become canonical for Registration Date (replacing the user-stated value at S3)
- **S19** — Signed Operating Agreement — will become canonical for member capital + management structure
- **S20** — CDTFA Seller's Permit confirmation — will become canonical for sales-tax registration
- **S21** — Mercury account confirmation — will become canonical for primary banking
- **S22** — Each DBA Fictitious Business Name Statement — one per brand
- **S23** — Lock-in decision for PNP community arm canonical name (Association vs Alliance vs Society) — will replace working-name framing in S13